Privacy Statement
This Social Media Channel is provided by Bayer Public Limited Company (hereinafter „us“ or „we“). For further information regarding the provider of the Social Media Channel, please refer to our imprint.
A. Handling of personal data
In the following we wish to provide you with information on how we handle your personal data when you use our Social Media Channel. Unless otherwise indicated in the following chapters, the legal basis for the handling of your personal data results from the fact that such handling is required to make available the functionalities of the Social Media Channel requested by you (Art. 6(1)(b) General Data Protection Regulation, as amended and incorporated into UK law).
I. Using our Social Media Channel
1. Information on side effects and quality complaints
This Social Media Channel is not intended or designed for communications regarding undesired side effects, lack of therapeutic effect, medication errors, grey market products/counterfeit medicine, incorrect or off-label use, quality complaints and/or other issues regarding the safeness or quality of Bayer products. If you wish to report side effects or make a quality complaint, please contact your health care professional (e.g. physician or your pharmacist), your local health authority, or use our website[PA1] for the report of undesirable side effects.
If you nevertheless report to us undesirable side effects or other issues regarding the safeness or quality of Bayer products, we will be legally bound to deal with your communication and may have to may contact you for clarification purposes. Subsequently, we have to notify the competent health authorities of the issues reported by you. In this context, your information may be forwarded in pseudonymised form, i.e. no information by which you may be directly identified will be passed on. We may also have to forward these pseudonymised notifications to our group companies and cooperation partners, to the extent these are likewise obliged to notify their respectively competent health authorities.
2. Using a like-button function
Anyone who clicks the "Like"-button sends information to the platform provider, who again provides us with aggregated information about the average age structure, place of residence, gender, language and activity of all users who used the like-button function with regard to our Social Media Channel. At no time do we receive information on individuals. For more details on the data the platform provider collects in this regard, please consult the below (D) referenced privacy statement of the platform provider.
II. Transfer of data for commissioned processing
For the administration of our Social Media Channel we will use specialised service contractors, who will have access to the personal data of all users contacting us via such Social Media Channel. Such service contractors are carefully selected and regularly monitored by us. Based on respective data processor agreements, they will only process personal data upon our instruction and strictly in accordance with our directives.
III. Transfer of data to third parties
We share your data with the following third parties for the following purpose:
| Third Party | Scope and purpose of transfer |
Legal grounds |
| Bayer Limited (Ireland) | purpose description- reason of sharing personal data with them |
Bayer's Master Data Sharing Agreement |
IV. Processing of data outside the EU / the EEA
Your data will in part also be processed in countries outside the European Union(„EU“) or the European Economic Area („EEA“) , which generally have a lower data protection level than European countries. In such cases, we will ensure that a sufficient level of protection is provided for your data, e.g. by concluding specific agreements with our contractual partners (copy available on request), or we will ask for your explicit consent to such processing.
B. Information regarding your rights
The following rights are in general available to you according to applicable data privacy laws:
- right of information about your personal data stored by us;
- right to request the correction, deletion or restricted processing of your personal data;
- right to object to a processing for reasons of our own legitimate interest, public interest, or profiling , unless we are able to proof that compelling, warranted reasons superseding your interests, rights and freedom exist, or that such processing is done for purposes of the assertion, exercise or defence of legal claims;
- right to data portability;
- right to file a complaint with a data protection authority;
- You may at any time with future effect revoke your consent to the collection, processing and use of your personal data.
If you wish to exercise your rights, please address your request to the contact indicated below. (à C.).
C. Contact
For any questions you may have with respect to data protection, please send us a private message via the message function on our Social Media Channel or contact our company data protection officer at the following address:
Data Protection Officer
Legal and Compliance Department
Bayer plc
400 South Oak Way
Green Park
READING
Berkshire
RG2 6AD
D. Processing of personal data by the platform provider
Please note that the platform provider of this Social Media Channel will also process your personal data when you visit our Social Media Channel. For further information, please consult the privacy statement of the platform provider of this Social Media Channel.
E. Amendment of this Privacy Statement
We may update our Privacy Statement from time to time. Updates of our Privacy Statement will be published on our Social Media Channel. Any amendments become effective upon publication on our Social Media Channel. We therefore recommend that you regularly visit the Social Media Channel to keep yourself informed on possible updates.
Last updated: 15.06.2021